What does it take to build world-championship culture on and off the field?

Ben Utecht will walk your audience through “The 4 Ls,” Listening, Learning, Language, and Love, which are foundational in both life and business, during The Champion’s Way Program.

Program Highlights


Utecht brings you inside the NFL Huddle to discover the steps to practicing championship listening.


Stop – put others first

Look – pursue information

Care – choose empathy


Experience the daily schedule of a Super Bowl contender and discover the keys of practicing championship learning. Creating a culture of:


Questions – pursue clarity

Execution – purposeful application

Evaluation – intentional accountability leading to growth and development


Listen in on the most intricate offense and audible system in NFL history to discover the facets of practicing championship language.


Content – what are you saying?

Purpose – why are you saying it?

Delivery – how are you saying it?


Join the team and discover how practicing a championship culture of love and respect can propel you to new heights of success.


Value – hold precious what makes us human

Trust – empowerment of others

Affirmation – outward, intentional validation

View an extended clip of The Champion’s Way™

Ben Utecht The Champion's Way
Ben Utecht

On February 7th 2007, I stepped onto the Super Bowl field and into a Hall of Fame huddle with my teammates, including Peyton Manning and our head coach Tony Dungy. We became a world-class offense by creating a culture of champion leadership and dynamic communication. This culture was fueled by four foundational principles that together allowed each player to reach his greatest potential for the benefit of the team in a highly stressful and competitive environment.


After football, I began to realize these championship principles were the backbone for off-the-field success as well. “The 4 Ls” are foundational in both life and business. The culture our team created around these principles earned us the greatest reward in the game of football, a Super Bowl championship. Like the 2006-2007 Colts, you too can realize your greatest success potential, in life and business, through the perfect practice of “The 4 Ls.”


– Ben Utecht

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